Blue Wing Honda: The Long Way

This case study demonstrates how Honda, the automotive maker, sold out its stock of its new side-by-side bike in New Zealand by targeting farmers.

Blue Wing Honda: The Long Way

Campaign details

Agency: Chemistry InteractionClient: Blue Wing HondaCategory: Automotive

Executive summary

The side-by-side farm bike market is a relatively new category, developed in response to the shortcomings of ATVs. Side-by-sides bring better towing and carrying capacity, more comfort, significantly improved safety and are easier for the wider family to use. The next generation Honda Pioneer 700 side-by-side is rugged, reliable, extremely versatile, affordable, very safe and fun!

Objective of the campaign

2012/13 saw the worst drought in NZ for 70 years. No one had any extra cash to spend,...

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