BBC TV Licensing: 'No Excuse' campaign 2009
Proximity London
ENTRY INFORMATION
Category: Business and Consumer ServicesCountry where program ran: United KingdomDate program started/ended: August 2008 - May 2009
Product Description: If you watch or record TV as its being broadcast in the UK, the law requires you to have a TV Licence - no matter what equipment you use.
Advertiser/Client Name: BBC TV LicensingMedia Channels: Direct MailInsertMobilePrintTV/Video/RadioWeb AdvertisingWeb DevelopmentWebsite: www.tvlicensing.co.uk/noexcuse
STRATEGY
Marketplace Challenge:
Every year, universities have a new intake of students that...