BBC TV Licensing: 'No Excuse' campaign 2009

BBC had to convince students to buy a television license but knew they often resisted with colorful excuses.

BBC TV Licensing: 'No Excuse' campaign 2009

Proximity London

ENTRY INFORMATION

Category: Business and Consumer ServicesCountry where program ran: United KingdomDate program started/ended: August 2008 - May 2009

Product Description: If you watch or record TV as its being broadcast in the UK, the law requires you to have a TV Licence - no matter what equipment you use.

Advertiser/Client Name: BBC TV LicensingMedia Channels: Direct MailInsertMobilePrintTV/Video/RadioWeb AdvertisingWeb DevelopmentWebsite: www.tvlicensing.co.uk/noexcuse

STRATEGY

Marketplace Challenge:

Every year, universities have a new intake of students that...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands