Agency: BRM
Product Description
Avianca, one of the biggest airlines in the continent was facing the greatest crisis in the last 10 years caused by climatic factors, recurrent failures in the lighting system of the tracks, having the principal landing strip out of service and closures scheduled for maintenance of eight other airports in the country. An unprecedented chaos among travelers including families, executives and celebrities was starting. Our only objective was to save the brand's reputation.
Objective of the Campaign
We designed a client-centric strategy based on info gathered by analyzing the customer service channels (with a saturation...