Austar: Andre Rieu
Rapp Sydney
ENTRY INFORMATION
Category: Publishing/EntertainmentCountry where program ran: AustraliaDate program started/ended: 9th September - 22nd November 2008
Product Description: MAIN EVENT is a Pay Per View (PPV) channel on AUSTAR; a regional and rural pay television operator in Australia. PPV events are available to subscribers for an additional $24.95 through a standard online or television ordering process.
Advertiser/Client Name: AUSTARMedia Channels: Direct MailEmailWeb AdvertisingOther
STRATEGY
Marketplace Challenge:
Andre Rieu's World Stadium Tour - touted as the biggest thing to happen to classical music in...