Anthem National Accounts: Ecosphere - Simple is more complex than it looks.

To reach benefits managers in companies with more than 1,000 employees, Anthem National Accounts used a campaign that drove home its main selling point: simplicity.

Anthem National Accounts: Ecosphere - Simple is more complex than it looks.



Category: InsuranceCountry where program ran: USADate program started/ended: December 2007 - February 2008

Product Description: Anthem National Accounts is Wellpoint / Anthem Blue Cross / Anthem Blue Cross Blue Shield's business division, headquartered in 14 states, that provides national healthcare benefits solutions for companies with over 1,000 employees.

Advertiser/Client Name: Anthem National AccountsMedia Channels: DirectMailTelemarketingWeb DevelopmentWebsite:


Marketplace Challenge:

The National Accounts market (companies with over 1,000 employees) accounts for 16%...

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