ANA - Airports of Portugal: John Smith's Travel Diaries

ANA needed to ensure that airlines continued to fly to Lisbon, despite the economic crisis. The company reached out to airline route planners who were questioning the relevance of nearly every destination.

ANA - Airports of Portugal: John Smith's Travel Diaries

Proximity Portugal


Category: Travel & Hospitality/TransportationCountry where program ran: PortugalDate program started/ended: The campaign launched in June 2009

Product Description: ANA - Airports of Portugal is the company that manages Portugal's leading airports, including Lisbon airport, in the capital.

Advertiser/Client Name: ANA - Airports of PortugalMedia Channels: Direct Mail


Marketplace Challenge:

Aviation was one of the sectors most severely affected by the economic crisis in 2009. Many companies eliminated routes not considered to be a priority. Lisbon, which is...

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