Adobe: The Original Brushes of Edvard Munch

Adobe, a computer software company, increased subscribers to its Creative Cloud in Norway by digitalising the original paintbrushes of Norwegian painter Edvard Munch.

Agency: Abby Priest

Objectives

Adobe Creative Cloud is the world-leading producer of digital creative tools. In 2017 they wanted to inspire creative professionals to paint digitally. With the aim to enhance their brand vision of ‘thought leadership in creativity', increase active use in Photoshop CC and generate new subscribers.

Objectives

  • Target: 1000 brush set downloads.
  • Target: 12,000 new Adobe Creative Cloud subscribers.
  • Target: 250,000,000 gross media impressions.

Strategy

Adobe Photoshop CC offers many technical features and possibilities. But to get our target group (creative professionals) to paint digitally, we needed to create something with a soul, something unique beyond...

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