Aditya Birla Money: Hastakshar Mudra

This case study describes a campaign by Aditya Birla Money, an Indian financial services company, which targeted high net worth individuals (HNWI).

Aditya Birla Money: Hastakshar Mudra

M&C Saatchi

Entry Information

Country where program ran: IndiaProgram start date: 12/07/2012Program end date: 02/07/2013Advertiser/Client Name: Aditya Birla MoneyProduct/Service Description: Wealth Management and Portfolio Consultancy Services for High Net Worth IndividualsCategory: Financial Products and Services (FPS)


Business problem

High Net-Worth Individuals are always hard pressed for time, hence they rarely look at their own investments. Portfolio Management, therefore, is a solution that they truly need. Aditya Birla Money Wealth Management is one of many financial players in the market that offers expert advice...

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