ADESAM : Long Live the Resistance - The Musical

The goal of the Asociación Nacional para el Desarrollo de la Salud en la Mujer was to educate the general public - and especially women - that cervical cancer was preventable.

ADESAM : Long Live the Resistance – The Musical



Category: Not-For-Profit

Country where program ran: Spain

Date program started/ended: 04/07/2009

Product Description: Cervical Cancer is the second most common cancer in women after breast cancer. It can be prevented by practicing safe sex and by vaccination. The campaign wants to explain the three basic preventive measures, and essentially create awareness on the availability of vaccines, the first ones for cancer.

Advertiser/Client Name: ADESAM (AsociaciónNacionalpara el Desarrollo de la Salud en la Mujer)

Media Channels:

Direct Mail



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