ABN AMRO: Queen's Day cash box
Van Wanten Etcetera
Entry Information
Country where program ran: NetherlandsProgram start date: 04/16/12Program end date: 05/31/12Advertiser/Client Name: ABN AMROProduct/Service Description: The ABN AMRO Youth Account. The only account in the Netherlands that allows parents to adjust the account's entitlements and limits online to suit their child's level of development. ABN AMRO will deposit an extra €20.00 in every new Youth Account opened.Category: Financial Products and Services (FPS)
Strategy
Business problem
The National Institute for Family Finance Information advises parents to teach children how...