ABC Entertainment: Grey's Anatomy Moments Facebook Application

ABC Entertainment hoped to boost declining ratings for Grey's Anatomy. To re-engage fans, it created a Facebook application to promote the new season.

ABC Entertainment: Grey's Anatomy Moments Facebook Application

True North Inc.


Category: Publishing/EntertainmentCountry where program ran: USDate program started/ended: September 2008

Product Description: The ABC television show, Grey's Anatomy

Advertiser/Client Name: ABC EntertainmentMedia Channels: Social NetworkingWebsite:


Marketplace Challenge:

Grey's Anatomy had taken a serious drop in rating and viewership in its previous season. ABC wanted to launch a Facebook app to help re-engage and bring back loyal fans, and create buzz around the new season. With millions of Facebook fan pages and applications it was imperative...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands