1-800-Flowers.com: Gifts When You Need (GWYN), AI-Powered Online Gift Concierge

1-800-FLOWERS.COM, the US gift retailer, built an AI assistant, GWYN, to provide a personal touch to its customer service.

Agency: 1-800-Flowers.com

Product Description

1-800-FLOWERS.COM, Inc. is a leading destination for floral and gourmet gifts for all celebratory occasions. The company has always an early adopter of emerging technologies and social trends that help shape consumer behavior. With a culture of innovation, 1-800-FLOWERS.COM, Inc. looked to the world of conversational commerce to further enhance its customer experience with artificial intelligence capabilities.

Objective of the Campaign

1-800-FLOWERS.COM, Inc. portfolio includes eight brands and features thousands of floral and gourmet food products for all occasions. While the company touts its wide variety of gifts allowing customers to express themselves perfectly, it...

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