Diving for pearls

Jonathan Lace

This paper describes research conducted by the author that lead to the publication of the UK joint national industry association guidelines on the use of payment by results (PBR) in advertising agency remuneration agreements.

Diving For Pearls

How a programme of research resulted in best practice advice on advertising agency payment by results

Jonathan LaceSouthampton Business School, Advertising Research Consortium

Introduction

The paper describes the research that lead...

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