Diversity and representation: Focus on media planning and buying

Looks at how advertisers’ media planning & buying choices can play a significant role in supporting diversity and inclusion in the mainstream media landscape.
  • Delivering scale against wide-ranging, diverse consumer bases is rarely a challenge in itself (thanks to mainstream media) but there are substantial opportunities to build more nuanced relevance and fund a richer media ecosystem.
  • Decisions that advertisers take can heavily impact the platforms, publications or editorial that gets funded (or not), which in turn plays a key role in shaping the overall media landscape.
  • There are clear Diversity, Equity and Inclusion (DEI) opportunities for advertisers to consider within their media choices.
  • These include working with minority-owned and operated media vendors, helping to fund narratives and people that are breaking new grounds...

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