Disunited States: The fault line between liberals and conservatives in the US shapes everything from their attitude to advertising, to their propensity for technology

This article outlines consumer behaviour and how that relates to socio-political divisions that have risen to the forefront of US society following the 2016 presidential election.

The fault line between liberals and conservatives in the US – and how people identify themselves – shapes everything from their attitude to advertising, to their propensity for technology.

The US presidential election of November 2016 was

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