Brand assets in a hybrid world
This article is part of a series of articles from the WARC Guide to brand assets in a hybrid world. Read more
‘Tis the season when festive packaging takes over the physical and virtual shelves, creating a wallpaper of red and gold in almost every category. It is a cheerful time for consumers and marketeers alike, with the hope of good fortune.
To make the most of this prosperous time of year, it’s important to ensure your limited-edition packaging design is leveraging its distinctive assets and delivering a memorable experience. It can be...