Distinctive and effective gift packaging in SEA: How to stand out among seasonal sameness

Gifting can be deeply symbolic in Southeast Asia, and Design Bridge’s Rachel Barton examines the many ways that FMCG brands can stand out by leveraging distinctive and effective seasonal gift packaging.

‘Tis the season when festive packaging takes over the physical and virtual shelves, creating a wallpaper of red and gold in almost every category. It is a cheerful time for consumers and marketeers alike, with the hope of good fortune.

To make the most...

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