Dissecting consumer trends on Tmall and JD as 2022's 618 festival wraps up

The epidemic has brought the consumer market to bottom out in stages, so 618 in 2022 will become the first key node to stimulate consumption in the post-epidemic era, and it is also an opportunity to gain insight into new consumption trends and find a new growth curve for brands.

This article is part of a series on Spotlight China Focus: The Economic Repercussions of the "Long Epidemic" Era. Click to go to the topic page to read more about it.

In the face of rational consumers in the post-epidemic era, brands and platforms are trying...

Not a subscriber?

Schedule your live demo with our team today