This article is part of a series on Spotlight China Focus: The Economic Repercussions of the "Long Epidemic" Era. Click to go to the topic page to read more about it.
In the face of rational consumers in the post-epidemic era, brands and platforms are trying their best to use 618 in 2022 to stimulate consumption desire. No matter whether 618 is cold or not in the eyes of everyone, let us use data to speak.
This year's 618 promotion time has been extended. QUEST MOBILE analysis shows that due to the dual impact of the macro economy...