Disney+: Twitch roadblock

Disney+, an OTT platform, increased reach and users in Turkey by appealing to the behaviours of Gen Z.

Campaign Details

Brand: Disney+Agency: Publicis Groupe TurkeyRegion: EMEA

Campaign video

Strategy

Objective

The Z generation was given special consideration when we also took into account the contents of our platform at the Disney+ launch, which we set out...

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