Disney+: Twitch roadblock

Disney+, an OTT platform, increased reach and users in Turkey by appealing to the behaviours of Gen Z.

Campaign Details

Brand: Disney+Agency: Publicis Groupe TurkeyRegion: EMEA

Campaign video

Strategy

Objective

The Z generation was given special consideration when we also took into account the contents of our platform at the Disney+ launch, which we set out to achieve high access and awareness.

Target Audience

In this project, our main target audience was the Gen Z population. This population was a group that put digital and mobile at the center of their lives, loved to consume content and had a very high interest in the field of gaming.

Creative Strategy

We were aware that...

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