Disney+ Star TV: Democratizing data-driven insights to maximize monetization

Disney Star, the TV network, used data-driven insights to maximise monetisation in India with The Distillery – its social intelligence centre.

Campaign details

Brand: Disney+ Star TVBrand owner: The Walt Disney CompanyEntrant company: Disney Star TV Network, MumbaiMarket: IndiaSector: TV channels, services, programmesMedia channels: Social mediaBudget: Up to 500k

Executive summary

Advertising is the most...