Disney: Luca’s meaningful mobile video execution with AdColony

Disney, a media company, pushed its brand and a new movie, Luca, to a South African audience with an engaging and gamified mobile video experience.

Campaign details

Brand: DisneyLead Agency: Zenith MediaRegion: EMEA



The objective of the campaign was to deliver effective reach (of the defined audience), and awareness to launch Disney's Luca upcoming release. The objectives included...

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