Disney: Luca’s meaningful mobile video execution with AdColony

Disney, a media company, pushed its brand and a new movie, Luca, to a South African audience with an engaging and gamified mobile video experience.

Campaign details

Brand: DisneyLead Agency: Zenith MediaRegion: EMEA

Strategy

Objective

The objective of the campaign was to deliver effective reach (of the defined audience), and awareness to launch Disney's Luca upcoming release. The objectives included delivery and views of the 30 sec Trailer; as well as to amplify the video execution, using the technology available on mobile, to extend the time and the engagement with the campaign. The defined KPI's of the campaign included: Broad reach of the category to ensure awareness of the upcoming Disney release, Luca, through Quality Video exposures, that delivered against...

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