Disney: Luca’s meaningful mobile video execution with AdColony

Disney, a media company, pushed its brand and a new movie, Luca, to a South African audience with an engaging and gamified mobile video experience.

Campaign details

Brand: DisneyLead Agency: Zenith MediaRegion: EMEA

Strategy

Objective

The objective of the campaign was to deliver effective reach (of the defined audience), and awareness to launch Disney's Luca upcoming release. The objectives included...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today