Disney: Lockdown launch of Disney+ Hotstar

A campaign by Disney+, a internet streaming service, saw the brand successfully market a package that combined a Disney subscription with Hotstar, India’s biggest streaming service.

Campaign details

Brand: Disney+Brand owner: Walt Disney CompanyEntrant company: Mindshare, MumbaiMarket: IndiaSector: TV channels, services, programmesMedia channels:Mobile & apps, Public relations, Radio & audio, Search marketing, Social media, Television,...