Disney: Lockdown launch of Disney+ Hotstar

A campaign by Disney+, a internet streaming service, saw the brand successfully market a package that combined a Disney subscription with Hotstar, India’s biggest streaming service.

Campaign details

Brand: Disney+ Brand owner: Walt Disney Company Entrant company: Mindshare, Mumbai Market: India Sector: TV channels, services, programmes Media channels: Mobile & apps, Public relations, Radio & audio, Search marketing, Social media, Television, Word of mouth, influencers 1 - 3 million

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