Disney+ Hotstar: Thoda rukh shah rukh

Disney+Hotstar, an OTT platform, increased customer sentiment and generated organic PR stories in India by partnering with Indian actor Shah Rukh Khan.

Campaign details

Brand: Disney+ HotstarAgency: Disney+ Hotstar Creative CommunicationsRegion: APAC

Campaign video

Strategy

Objective

The OTT landscape in India is becoming increasingly cluttered with new players entering, and the competition heating up.

Though Disney+ Hotstar has the highest market share when it comes to subscriptions in India, there's a strong association with the platform being cricket-first.

There was also a perception that the library is not as frequently refreshed, and with a packed calendar coming up, we had the opportunity to showcase some of our key titles for the upcoming months.

Through our brand campaign,...

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