Disney+ Hotstar: Thoda rukh shah rukh

Disney+Hotstar, an OTT platform, increased customer sentiment and generated organic PR stories in India by partnering with Indian actor Shah Rukh Khan.

Campaign details

Brand: Disney+ HotstarAgency: Disney+ Hotstar Creative CommunicationsRegion: APAC

Campaign video

Strategy

Objective

The OTT landscape in India is becoming increasingly cluttered with new players entering, and the competition heating up.

Though...

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