Disney+ Hotstar: #PoochnaZarooriHai – criminal justice behind closed doors

Disney+Hotstar, an Indian streaming service, reached 81.56 million indians with Criminal Justice: Behind closed doors season 2, which aimed to educate Indians about consent and marital rape.

Objective and Challenge

The fact that the Indian justice system is flawed is a well documented and accepted fact. The lawyers know it and as for the people who end up in the system, well, movies and shows get made on them. Season 2 of Criminal Justice: Behind Closed Doors is a very timely and sensitive interrogation into the widely prevalent reality of marital rape which has been both normalised and invisibilised in patriarchal societies for the longest time. According to National Crime Records Bureau's (NCRB) 'Crime in India' 2019 report, an average Indian woman is 17 times more likely...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands