Disney+ Hotstar: Normalizing Family Distancing in Times of Family Bonding
Ketan Rambhia, Mehak Jaini
Online streaming platform, DisneyPlus Hotstar VIP, normalised social distancing from one's own family during the lockdown to grow subscriptions and viewership in India.
Campaign details
Brand: Disney+Brand owner: The Walt Disney CompanyEntrant company: DDB Mudra - IndiaIdea creation: DDB Mudra Group MumbaiMarket: AsiaSector: Media & publishingMedia channels: Online video, Word of mouth, Influencers, KOLs, Social mediaBudget:...
