Disney+ Hotstar: Meaningless Data Finds Meaningful Entertainment

Ketan Rambhia, Mehak Jaini

Online streaming platform, Hotstar, introduced a key new audience to its wealth of free online content to acquire millions of active users and increase viewership in India.

Campaign details

Brand: HotstarBrand owner: The Walt Disney CompanyEntrant company: DDB Mudra - IndiaIdea creation: DDB Mudra Group MumbaiMarket: AsiaSector: Media & publishingMedia channels:Outdoor, Out-of-home, Online video, Radio & audio, Print -...

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