Disney+ Hotstar: Meaningless Data Finds Meaningful Entertainment
Ketan Rambhia, Mehak Jaini
Online streaming platform, Hotstar, introduced a key new audience to its wealth of free online content to acquire millions of active users and increase viewership in India.
Campaign details
Brand: HotstarBrand owner: The Walt Disney CompanyEntrant company: DDB Mudra - IndiaIdea creation: DDB Mudra Group MumbaiMarket: AsiaSector: Media & publishingMedia channels:Outdoor, Out-of-home, Online video, Radio & audio, Print -...