Disney+ Hotstar: Fire will reign, hunger will not. Our dragon rider is on the way!

Subin Alexander, Tejas Ajmera, Tanya Agarwal

Disney+ Hotstar, an OTT streaming service, increased interest and organic searches for its platform in India by partnering with a food delivery app to remind customers that House of the Dragon would be exclusive to Disney+ Hotstar.

Campaign details

Brand: Disney+ Hotstar Brand owner: Novi Digital Entertainment Pvt. Entrant company: Mindshare IndiaIdea creation: Mindshare Mumbai Market: India Sector: TV channels, services, programmes Budget: Up to 500k

Executive summary

India’s OTT Market is in a growth phase with approximately 450 million subscribers tuning into a highly competitive OTT market comprising global and local companies dishing out a plethora of diverse content. The pandemic changed consumer behaviour. When theatres and other entertainment outlets were shut OTT services saw a massive demand from the consumer...

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