Disney+ Hotstar: Fire will reign, hunger will not. Our dragon rider is on the way!
Subin Alexander, Tejas Ajmera, Tanya Agarwal
Disney+ Hotstar, an OTT streaming service, increased interest and organic searches for its platform in India by partnering with a food delivery app to remind customers that House of the Dragon would be exclusive to Disney+ Hotstar.
Campaign details
Brand: Disney+ Hotstar Brand owner: Novi Digital Entertainment Pvt. Entrant company: Mindshare IndiaIdea creation: Mindshare Mumbai Market: India Sector: TV channels, services, programmes Budget: Up to 500k
Executive summary
India’s OTT Market is in...
