Campaign details
Brand: Disney+ Hotstar Brand owner: Disney Star Entrant company: Mindshare IndiaIdea creation: Mindshare Mumbai Market: India Sector: TV channels, services, programmes Media channels: Video on demand Budget: Up to 500k
Executive summary
How does one market an iconic television property and tell the audience that it's not going to be on the regular television channel that they’re used to, but on an OTT platform? Not to mention this happening in a strong TV market, where we needed to lead the audience away...