Disney+: ‘Escape’ to emotions

Disney+, a streaming service, launched an emotion-led trailer in Turkey to promote the debut of its service in the country.

Campaign Details

Brand: Disney+Agency: Publicis GroupeRegion: EMEA

Campaign video

Strategy

Objective

Disney+ was aiming for a strong and well-known start in the target audience for its Turkey launch series and its first local content, Escape. For this reason, the media strategy we will create for 'Escape' was supposed to feed the awareness level target we wanted to achieve with the launch.

Target audience

We defined our target audience based on GWI 2020-21 data. Our main target audience was 8.5 million people, who loved Drama and Action genre and had subscriptions to streaming platforms. 57% of...

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