Disney+: ‘Escape’ to emotions

Disney+, a streaming service, launched an emotion-led trailer in Turkey to promote the debut of its service in the country.

Campaign Details

Brand: Disney+Agency: Publicis GroupeRegion: EMEA

Campaign video

Strategy

Objective

Disney+ was aiming for a strong and well-known start in the target audience for its Turkey launch series and its first local content, Escape. For this reason,...

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