Disney+: Disney+ is now in Turkey!

Disney+, an OTT platform, increased awareness in Turkey by changing the perception of its service.

Campaign Details

Brand: Disney+Agency: Publicis Groupe TurkeyRegion: EMEA

Campaign video

Strategy

Objective

We wanted to create a strong awareness in the market of the digital platform, where competition is very strong and dozens of new content meet the audience every day. Research has shown that people think of Disney as a brand that only produces family & children's content. Given the fierce competition, we needed to immediately alter this perception that would set us back.

Target Audience

We used a variety of different projects and content in our launch campaign to reach individuals over the...

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