Disney Channel: "Camp Rock" Desktop App

The Disney Channel wanted to promote its new television movie "Camp Rock" to tweens. An online campaign took advantage of the draw of cast members of the Jonas Brothers and Demi Lovato.

Disney Channel: "Camp Rock" Desktop App

True North Inc.


Category: Publishing/EntertainmentCountry where program ran: USADate program started/ended: May - June 2008

Product Description: The new Disney Channel movie, "Camp Rock," starring the Jonas Brothers and Demi Lovato

Advertiser/Client Name: Disney ChannelMedia Channels: Web AdvertisingWeb DevelopmentOtherWebsite: truenorthinc.com/2009ECHO_entry


Marketplace Challenge:

The new made-for-TV movie "Camp Rock" had a high bar to jump over: 'High School Musical' was the reigning ratings champ at Disney Channel. But 'Camp Rock' had a secret weapon: it starred the hottest band...

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