Disney anticipates “commerce for television” as key part of connected TV experience

Stephen Whiteside

The Walt Disney Company, the entertainment giant, believes that connected television (CTV), could become a powerful commercial vehicle for marketers.

Connected TV

This article is part of a series of articles from the WARC Guide to connected TV. Read more

Connected television (CTV) has the potential to transform what once represented the ultimate lean-back medium into a compelling, lean-in shopping experience...

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