Dishlatino: Iconos
Geena San Miguel, Kristen Sabina, Nicole Preston
DishLATINO, a Pay TV service dedicated to serving Hispanic customers, won back the hearts of Latino consumers in the USA with an ad that used deep fake technology to imagine the meeting of two Latino TV icons.
Campaign details
Brand: DishLATINO Brand owner: Dish Network Entrant company: Marca Hispanic Idea creation: Marca Miami Market: United States Sector: TV channels, services, programmes Media channels: Social media, Public relations Budget: Over 20 million
Executive...