Disease, terror, fraud and recession. The four horsemen of the modern apocalypse?

Lisa Lee, Fung Shing Kwong and David McCallum

Much has been written in Asia over the past year on SARS and the effect it has had, amongst other things, on consumer behaviour.

Disease, Terror, Fraud and Recession

The four horseman of the modern apocalypse?

Fung Shing KwongACNielsen North Asia, Hong Kong SAR

Lisa LeeCommunications, ACNielsen Asia-Pacific

David McCallumACNielsen

INTRODUCTION

Many Asian markets took a battering in 2003 with the outbreak of SARS in a number of countries. As well as impacting travel and tourism, the effect was felt by businesses everywhere (estimated cost $80 billion) and as such had a considerable impact on consumer behaviour.

However, was the SARS “disaster” any worse or more impactful than many of the other crises that have hit the region and the globe...

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