Golf Charity Classic by Unifin: Golf Channel Latin America and Lorena Ochoa bring the biggest celebration of Mexican golf to Mexico.
Context
After the acquisition of Golf Channel Latin America by Discovery Network, the company faced two challenges: how to increase the reputation and popularity of the only TV channel on Latin America dedicated 24 hours a day to broadcasting golf? And on the other hand, how to make a niche sport expand its audience and reach a wider audience?
Following the retirement of Lorena Ochoa, world champion and the best Mexican golfer of all time, new talents have emerged...