Discovery+: Connecting the disconnected worlds of TV and mobile

Discovery+, the streaming service, strengthened brand awareness in India.

Campaign details

Brand: Discovery+Lead Agency: Merkle SokratiRegion: APAC

Strategy

Objective

To strengthen brand awareness, in the Indian market , Discovery+ leveraged mediasmart's CTV & Household sync solution to strengthen brand awareness & reach audiences via multiple connected devices, thereby driving new age media usage innovation & consumer engagement.

With a lockdown enforced in the country for over a year, most users at home were reaching saturation levels of the same content types across a multitude of OTTs. Discovery+ a leading & differentiated player in the OTT space was ready to bring in a fresh perspective...

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