Discovery Channel - Canada's worst driver

The Discovery Channel entered 2005 as the number one non-sports specialty network in Canada, but having built its success on American imports, needed a home-grown Canadian success story, and 'Canada's Worst Driver' was chosen to carry the flag.
Agency: Discovery Channel Canada

Discovery Channel – Canada's worst driver

Winner: Events, Seasonal & Short Term - Bronze

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months): October 2, 2005–December 31, 2005

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