Disabled Consumers: The Use of the Internet and Attitudes toward Web Advertising

John Burnett

This article introduces a relatively unknown and underappreciated market segment to the realm of web advertising—the disabled consumer.

Disabled Consumers: The Use of the Internet and Attitudes toward Web Advertising

John BurnettUniversity of Denver
For online marketers and advertisers who are looking for new opportunities, they need to look no further than the substantial number of consumers...

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