'Dirty data' and customer feedback applications

Jeffrey W. Manning

This is a practical paper which presents a model for better use of existing customer feedback data, or 'dirty data', within organizations, rather than sole reliance external research and purchased modeled data.

Data management
Data-driven marketing
Using customer data

'Dirty Data' And Customer Feedback Applications

A model for development of proprietary database assets

Jeffrey W. ManningOgilvy & Mather Ltd

Summary

Users of purchased data from data vendors and market research firms without developing internal database...

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