DirecTV: Get Your TV Together

Jesse Unger, Jen Costello

DirecTV, a media and entertainment brand, launched a campaign in North America to drive sign-ups, create interest and intent and get people talking about the brand.

Campaign details

Brand: DirecTV Brand owner: DirecTV Entrant company: TBWA/Chiat/DayIdea creation: TBWA/Chiat/Day Los Angeles Market: North America (general region) Sector: TV channels, services, programmes Media channels: Social media, Online video, Online display, Video on demand Budget: Over 20 million

Executive summary

Welcome to 2020 – while we were bored in the house, the age of originals and flashy streaming services had officially and fully dawned. DIRECTV, the once king of anti-cable comedy, woke up to find it was the definition of a legacy player...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands