Directions in marketing communications research: an analysis of the International Journal of Advertising

This paper provides a content analysis of the inputs and outputs of the International Journal of Advertising (IJA) during the period 1992-2006 and was sparked by the 25th anniversary of the journal (1982-2006).

Directions in marketing communications research: an analysis of the International Journal of Advertising

Douglas WestUniversity of Birmingham

INTRODUCTION

The year 2006 was a significant landmark for the International Journal of Advertising (IJA). The publication...

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