Direct to consumer advertising of prescription medicines in the United States and New Zealand: an analysis of regulatory approaches and consumer responses

New Zealand and the United States are the only two advanced nations to permit direct-to-consumer advertising (DTCA) of prescription medicines, but they use very different regulatory regimes.

Direct-to-consumer advertising of prescription medicines in the United States and New Zealand: an analysis of regulatory approaches and consumer responses

Janet Hoek and Philip Gendall Massey UniversityJohn CalfeeAmerican Enterprise...