Direct Payment (Department for Work and Pensions/COI) - Giving it to you straight

Andy Nairn and Jamie Kenny

This Silver Award-winning campaign for the Department of Work and Pensions (DWP) was designed to launch its new electronic Direct Payment system.
Agency: Miles Calcraft Briginshaw DuffyAuthors: Andy Nairn and Jamie Kenny

Direct Payment (Department for Work and Pensions/COI) – Giving it to you straight

INTRODUCTION

This is a story of integration on a grand scale.

It will tell how one of the biggest, and...

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