Direct Marketing

Roderick White

This best practice article provides on overview of the direct marketing industry. It defines the two key elements of the medium - direct contact (mail, telemarketing etc) and direct response (media advertising).

Best Practice

Direct marketing

Direct marketing (DM) is a huge market though the numbers are inflated in most published statistics by the industry's practice of claiming as 'direct' any ad that contains any kind of contact or response opportunity. This...

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