Direct Marketing Association: 2007 ECHO Awards Campaign

The Direct Marketing Association wanted to draw more entries for the 2007 International ECHO Awards and raise awareness of the many different media involved in the competition.

Direct Marketing Association: 2007 ECHO Awards Campaign

G2 Direct and Digital


Category: Business and Consumer ServicesCountry where program ran: USADate program started/ended: 16th October 2006

Product Description: We launched a teaser campaign for the 2007 competition immediately following the 2006 awards. It featured a splash page data capture site '' to create social buzz; notebooks, notepads, and posters that introduced the newly branded ECHO awards; and a 'Thank you' email that was sent out to all DMA Conference attendees.

Advertiser/Client Name: Direct Marketing AssociationMedia Channels: DirectMailEmailPrintOther...

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