Direct Line: We're On It

Direct Line, an insurance company, improved brand metrics with its We're On It campaign that compared the brand to superheroes.

Executive Summary

This paper is the story of how we successfully retired Winston Wolfe, Direct Line's highly successful creative platform, which had rescued our business from jeopardy, driving 5 consecutive years of growth, after 5 years of decline, in favour of a new

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands