Direct Line for Business: Job Done!

Direct Line for Business wanted to boost van sales, while delivering a maximum cost per sale of £300.

Direct Line for Business: Job Done!



"The judges were impressed by the campaign’s clear understanding of its audience and their values. The choice of spokesman was spot on for communicating in the right tone and language, which was reflected in the campaign’s strong response and conversion rates."

Mike Colling, Mike Colling & Company


John Mackenzie

Beth Herd

Sally Waters

Tim Broad

Pete Williams

Chris Day

Jason Andrews

Iain Munro

Diana Sherling

Yann Secouet


Key TV – Producers

76 Ltd – Production company

MediaCom – Media planning/buying


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