Direct Holidays

This case study describes the launch of a Glasgow based direct selling holiday company into Ireland. The objectives were to achieve targeted sales, market share and cost per response effectiveness.
Author: Ian Dommett
Agency: 1576 AdvertisingAuthor: Ian Dommett

Scottish Awards 2001

The Launch Of Direct Holidays In Republic Of Ireland

Launching a new product from an unknown company in a new market

Executive Summary

The basis of this submission is...