Direct Connection: Engagement with Mobile Phone Users
Remember life without cell phones? It's hard to imagine a time when we didn't enjoy having the comfort of our own personal communication device tucked neatly in our pocket, on our belt, or in our purse, just a fingertip's length away from connecting to friends, family, and colleagues. And brands.
The mobile platform presents perhaps the best opportunity yet for that elusive marketing nirvana: delivering the right message to the right person at the right time. And because consumers themselves often dictate the terms of these interactions, mobile offers the...