DİMES: Battle – Smoothie x Milkshake

DİMES, a juice manufacturer, launched a campaign in Turkey to increase brand awareness, strengthen the emotional connection with Gen Z, be the market leader in milkshake and smoothie products and break the global engagement record on TikTok.

Campaign details

Brand: DİMES Smoothie & DİMES MilkshakeLead Agency: Reklamania CreativeRegion: EMEA

Strategy

Objective

DİMES set out to own Milkshake & Smoothie products which are trending in Turkey among youth. Therefore, a young and innovative...