DİMES: Battle – Smoothie x Milkshake

DİMES, a juice manufacturer, launched a campaign in Turkey to increase brand awareness, strengthen the emotional connection with Gen Z, be the market leader in milkshake and smoothie products and break the global engagement record on TikTok.

Campaign details

Brand: DİMES Smoothie & DİMES MilkshakeLead Agency: Reklamania CreativeRegion: EMEA

Strategy

Objective

DİMES set out to own Milkshake & Smoothie products which are trending in Turkey among youth. Therefore, a young and innovative launch, like the products themselves had to be made. DİMES aimed to maintain and enhance the strong emotional bond with Gen Z that has been built with record breaking TikTok & TV integrated campaign in 2020. Therefore, TikTok remained the main platform for this campaign and a competition concept which is very popular among Gen Z was created. As a...

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